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LIGNA 2019, 27 - 31 May
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LIGNA MARKETING INSIGHTS

Guaranteed digital part 4: Big Data – the power of data

Selective use of Big Data allows you to make well-informed decisions more quickly, giving you the edge over your competition!

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An enormous amount of knowledge can be found in data.

The fourth part of our "guaranteed digital" guide is therefore dedicated to selectively utilizing data as the basis for rational decision-making. This is essential when companies need to adjust to changing market conditions swiftly, optimize operational business processes quickly, or successfully design business models now and in future.