LIGNA 2019, 27 - 31 May
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Systematic invitation marketing

Topics that act as magnets. Talks that are like exciting novels. Speakers that one only sees on public media. LIGNA attracts people from all over the world. Exhibitors can use targeted invitation marketing to mobilize their visitors.

Einladungsmarketing mit System

Every exhibitor wants to attract as many visitors to their stand as possible. On location this functions with emotional product shows and committed stand personnel. But even before the trade show begins, you can generate a lot of interest through systematic invitation marketing campaigns.

According to a recent AUMA survey, a complimentary trade show invitation is the most effective way of addressing visitors. Inviting customers to your trade show stand is an excellent way to gain an edge over the competition and arouse interest.

In addition, trade show visitors’ time is limited: Most professional visitors plan their visit and schedule the most important meetings in advance. You can take advantage of this by drawing attention to yourself early in the planning process. Our tips:

  • Trade show invitations should be permanently integrated in your trade show communication.
  • Addressing visitors in multiple stages achieves sustainable results.
  • A meeting should be set up with "especially important" visitors before the trade show starts.

Learn more: We have put together facts, figures, and an example of an invitation process for you in our info brochure.