LIGNA 2021, 10 - 14 May
Trade show expertise

Good reasons to exhibit at LIGNA

Even in the digital age, trade shows are becoming more important: In recent years the budget for trade shows has been growing. No other instrument in the marketing mix has such a wide range of functions. Here you can generate new business, strengthen your company’s image, find partners, and carry out market research.


LIGNA is the world’s leading trade show for tools and machinery for the wood processing industry.

If you haven’t thought about exhibiting at a trade show yourself, you may not yet realize how many potential benefits you can unlock:

1. Solidify your market position
Be in the thick of international industry: In 2017, 93,000 trade visitors poured into Hannover for the wood industry’s most important business platform – almost half came from abroad (47%).

2. Generate new leads
Trade shows are the perfect place to make new contacts: In 2017, nearly 2,8 million business contacts were made in just five days at LIGNA.

3. Strengthen customer ties
Reliable customers are worth their weight in gold. Inviting them to visit your stand shows that you value them and it strengthens your relationship!

4. Meet decision-makers with investment plans
LIGNA offers the best conditions to make deals: Every second professional trade show visitor is a decision-maker. 10% of visitors awarded actual contracts at LIGNA 2017. Another 16.3% intend to do so.

5. Draw attention
No other marketing instrument guarantees that you will spend so much quality time with your target group, allowing you to explain even complicated offers intelligibly: Either right at your stand or by participating in one of LIGNA’s forums and conferences.

6. Keep an eye on the market and trends
What innovations are your competitors showcasing? What is their pricing? LIGNA gives exhibitors the opportunity to measure themselves against the competition and gauge the maturity, development status, and market value of their own products and services.

7. Gain new employees
LIGNA is a true marketplace for skilled employees. Here you can find the best minds: First-time employees, experts, and managers. There are many opportunities for companies to present themselves. For example, how about exclusive sponsoring?

Personal contact details

Do you have any questions regarding participation ? Katharina Weber would be happy to provide you with a personal consultation. He is at your side to make sure all your questions are answered – even for first-timers: +49 511 89-32148.

LIGNA 2019

LIGNA 2019 LIGNA 2019
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Take a look at the future of woodworking - LIGNA, the world's Leading Trade Show for Woodworking and Wood Processing Plant, Machinery and Tools, offers an exclusive overview of innovations in the wood working and processing industry.


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