Outstanding number of international visitors
96,000 enthusiastic visitors attended LIGNA. With over 40 % coming from abroad, you present your products and services to an international professional audience.
High percentage of trade visitors
95 % of visitors to LIGNA were trade visitors. This allows you to target your demographic with utmost precision, and with no waste coverage.
2.8 million business contacts were made in only 5 days at LIGNA 2015.
High concentration of decision-makers
Over three-quarters of all visitors to LIGNA (79%) participate directly in their company’s purchasing decisions. 37% of these are key decision-makers.
Clear willingness to invest
Around a quarter of all visitors (25%) travel to LIGNA with concrete investment plans. In fact, the monetary success factor is an important reason for many exhibitors to return to LIGNA.
It’s impossible to avoid LIGNA
Trade visitors attend LIGNA because it provides the most international and comprehensive platform for experts to exchange knowledge, and because the range of tools, machinery and installations for the woodworking and timber processing industry is unique.