From 27 to 29 September 2021, Deutsche Messe and the woodworking division of the Association of German Mechanical and Plant Engineering (VDMA) will stage a digital event – the LIGNA.Innovation Network – that focuses on the leading topics of LIGNA.
The virtual Conference highlights the key topics of LIGNA such as using digitalization and connectivity to transform woodworking, prefabrication processes in timber construction, or the new theme "Process Technologies of the Bioeconomy". The program looks at wood as the most important renewable resource and spotlights new processing and processing options that drive forward economic and technical innovations in the industry.
The Networking function enables all participants in the LIGNA Innovation Network to directly contact exhibitors, speakers and visitors. A personalized entry page supports this with a corresponding dashboard that displays the companies, speakers and participants relevant to the respective visitor. From there, the visitor can initiate a direct contact request and then connect via chat or video call.
In the Expo area, visitors have direct access to extensive product overviews from exhibitors. Best-case applications, video tutorials, live streams, and video chats enable them not only to learn about specific solutions for optimizing their processes, but also to enter into direct exchange with exhibiting companies.
Dr. Markus Vöge, HOMAG GmbH
Dr. Markus Vöge, Executive Vice President Global Sales & Service: "For HOMAG, LIGNA is the leading trade show in our industry and we see the digital event as an important element for staying in touch with customers and bridging the gap until LIGNA.23. The insights gained from this event are also an important basis for the design of LIGNA.23, so that we can continue to develop LIGNA in a way that it fits for the future."
Oliver Kunzweiler, Michael Weinig AG
Oliver Kunzweiler, Director Central Marketing: "WEINIG has been a committed LIGNA exhibitor for decades. This year, we are continuing this partnership and are supporting the LIGNA.Innovation Network. Even though there is no alternative for the personal contact at a trade show for us, this new, digital platform is a good way for staying in touch with customers and partners worldwide and an important format for getting access to new contacts."
Jetmir Shaini, G. Siempelkamp GmbH & Co. KG
Jetmir Shaini, Senior Manager Strategic Marketing: "For Siempelkamp, LIGNA has been an ideal trade show for years - the international showcase to present our innovative technologies to the wood-based materials industry as the leading systems supplier in the industry. The corona pandemic confronts everyone of us with new challenges in 2021 - organizers and trade show visitors as well as exhibitors. We have turned the challenge into an opportunity and developed a new trade show presence with our digital and future-oriented content platform, which we will integrate into the LIGNA.Innovation Network. The new LIGNA format is therefore the perfect complement for us to get in touch with customers, partners and industry experts."
Raphaël Prati, Biesse Group
Raphaël Prati, Chief Marketing & Communications Officer: "LIGNA succeed over the years to position itself as the reference trade show for the woodworking industry worldwide. The reason behind this achievement is its capacity to adapt to the changes of the woodworking industry scenario and to the technology evolution. LIGNA.Innovation Network is clear example of this attitude and Biesse shares the same approach. This digital event, as well as the entire LIGNA platform are actually a key factor in our go to market plans because they give us a unique opportunity to get in touch with the global industry to launch our new solutions. We reckon in particular that LIGNA.Innovation Network will definitely be an extreme valuable digital touchpoint enriching the Biesse Experience of our customers worldwide."
New Digital Participation Options for Exhibitors
The Wood Industry Summit digital is part of the LIGNA.Innovation Network.
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