1. What makes LIGNA so special for you?

LIGNA is the international meeting point for our industry. The organization of the fair is always excellent, and the quality of the visitors is equally impressive. Our international partners, such as those from New Zealand, Australia, and the USA, also enjoy coming to Hannover to stay informed. It is a major gathering and a fixed event for everyone who wants to stay up-to-date in our industry.

2. What have you been most pleased about at a LIGNA?

When a new booth concept/design/product is well received, the confirmation that you've presented yourself well is certainly a real motivational boost.

3. What is the funniest/best/surprising thing you have experienced at LIGNA?

The lost pigeon in our meeting booth definitely stands out. It's not something you expect when you unlock the booth in the morning. Once, we also accidentally received a delivery of plants meant for a much larger booth, and for a brief moment, it looked like a jungle... But it was quickly resolved.

4. When is a LIGNA a successful LIGNA for you?

Personally, as a mother, the biggest challenge was organizing the trade shows around small children. Fortunately, our family works well with the grandparents. From a professional perspective, each event brings new challenges.

The rearrangement of the hall layouts a few years ago was certainly an interesting time... However, we have benefited from the new concept because, from our perspective, visitors no longer distinguish so strictly between 'industry' and 'craft'.

5. When is a LIGNA a successful LIGNA for you?

When we’ve had many interesting and promising conversations, met new faces/contacts, and ideally, also closed deals. In general, this has changed over the decades. In the past, many deals were made at trade shows, but today, business is prepared in a completely different way, and the investment volume for our machines has naturally changed.

With topics like leasing, financing, or funding, there are fewer 'impulsive' purchases today. Therefore, the success of the trade fair can no longer be measured by closing numbers like it once was. Good attendance in both quality and quantity, a successful presentation of our products, and informative conversations with customers and dealers—these are our key metrics.